“Innovation will be the key in the global race for any company seeking to differentiate. It is a result of several factors such as knowledge, capabilities, resources, culture and drive. Innovation appears in a broad variety of forms and bears a high degree of complexity in itself. Breaking down this complexity, structuring the way to sustainable innovation, and implementing open cultures that foster lateral thinking is the major motivation for his daily work.”
Martin has served as the Chief Innovation Officer for Bombardier Transportation since mid 2008. His responsibility is to design and implement an innovation strategy and a structured, holistic innovation management team resulting in a balanced innovation driven project portfolio, the governance of the process along the value chain and enabling of the divisions and business units to generate innovation.
After finalization of his studies in industrial engineering Martin joined AUDI AG in 1996 and worked in several managerial and non-managerial functions covering HR, manufacturing and design until 2004. In parallel he completed an executive MBA in 2000 at the Universities of Augsburg and Pittsburgh. In 2005 Martin joined BMW AG to serve as Head of Innovation Impulses covering aspects of scouting and monitoring of, promising trends, innovations and technologies outside the automotive business by classical methods as well as intensively using external networks and open innovation methods.